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About the desk

Who runs this site

Pacific Wealth Desk is an independent educational publication that also helps readers find licensed financial advisors. Here's who's behind it and how it gets paid, with no fluff.

At a glance

  • An educational publication that runs independently
  • Paid for by ads and by advisors who buy introductions
  • Articles prepared with AI help, with no bylines

The short version

Who we are and how we get paid

  1. We're a publication first

    Pacific Wealth Desk publishes articles and calculators about money, with a California slant on things like state taxes and housing costs. It also runs a form for readers who'd like to be matched with a licensed financial advisor.

  2. We make money two ways

    The site shows ads, and advisors pay for introductions to people who ask to be matched. They pay a membership plus a fee for each request they buy, while being matched costs you nothing. Neither advertisers nor advisors choose or change what gets written.

  3. We don't put names on articles

    Articles are prepared with AI assistance, so no author's name is attached. A byline would suggest personal expertise and accountability that we don't claim for the text, and we'd rather be upfront about that.

  4. You can reach us on the contact page

    The contact page is the only way to reach us. Use it to report an error, ask about your privacy rights or tell us something looks off.